The science is solid. The nicotine in cigarettes and other tobacco products is highly addictive, as tough to kick as heroin and cocaine. 33
Inside a smoker, nicotine travels straight from the lungs to the head and the heart. It lights up the reward centers in our brains to program us to always want more. On the outside, Big Tobacco has us surrounded. Aggressive marketing follows us into our stores and neighborhoods – in some communities, more than others.
Overcoming the physical craving for nicotine is hard enough. Every advertisement, every special offer, every strategically placed reminder at the corner store is one more barrier between people who want to quit smoking—and freedom.
How many people who smoke in Oregon say they want to quit?